Leveraging ABM at MedTech Companies
Despite all the technology in today’s world, building a relationship with healthcare professionals is tougher than ever. Content consumption habits change and marketing platforms rise and fall. Value committees extend your sales cycle and add more hurdles between you and a closed deal. So, how do you cut through the noise and build a better relationship with your buyer’s group?
In Part 1 of our 4 part MedTech Marketing & Sales Insights Series, Dan Barker CEO of Chronicle Health, and AnnMarie Wills, CEO of Leverage Lab, will provide an overview of account based marketing, why your company needs to implement a program, how to prepare your company to launch a campaign and how to ensure you get the most actionable data possible throughout the process.
All attendees will learn the answers to these main questions:
- What are the core principles of account based marketing?
- What is the buyer’s journey and why are buyer personas important?
- How should content marketing pieces be evaluated and created?
- What tech stack do you need to maximize impact of your campaign?
- Who are the right partners to amplify your efforts?
You should attend if:
- You work in marketing or sales at a MedTech supplier
- Your company has a product launch in the next 6 months
- Your company’s definitions of MQLs and SQLs never seem to line up
- You can’t pinpoint what motivates your buyer’s group to sign the order form
- You get stuck in secondary buying cycles
By Attending You Are Entered To Win!
As an added thank you to attendees, we will raffle off two Advertiser Packages! Simply by attending the webinar and answering a participation question your company will be entered to win your choice of :
- A free KAIROS Workshop (detailed below)
- A sponsored eBlasts to custom audiences of your choosing
About Our Speakers
Dan Barker - Chronicle Health CEO
About Chronicle Health
Chronicle Health helps MedTech, Pharma, Insurance & government agencies make better decisions using Relationship Intelligence algorithms that highlight connections between a business and their prospects or customers.
AnnMarie Wills - Leverage Lab CEO
About Leverage Lab
Leverage Lab is a first-party data and technology consultancy. We specialize in helping publishers, marketers, and member organizations put a face to their data. We offer tech evaluation and implementation services to help our partners get the most value out of their first-party data with unmatched industry experience and customer data platform (CDP) expertise.