Marketing Strategies, Audience Analysis, and Industry Research for B2B MedTech Professionals
Ensure Your MQLs Align With Your SQLs Historically, sales and marketing have a lot in common. They are revenue-centric departments that are critical to rapid company growth. Their actions have direct impact on customer experience and retention. However, they can often...
In Part 1 of our 4 part MedTech Marketing & Sales Insights Series, Dan Barker CEO of Chronicle Health, and AnnMarie Wills, CEO of Leverage Lab, will provide an overview of account based marketing, why your company needs to implement a program, how to prepare your company to launch a campaign and how to ensure you get the most actionable data possible throughout the process.
Chronicle Health built the world’s largest data platform on HCPs, covering 8.5M healthcare professionals across 800 billion data points. Chronicle Health uses Relationship Intelligence to provide actionable insight by identifying unseen relationships between disparate data sets.
From changing buyer behavior, altered sales cycles, lack of tradeshows and dwindling pipelines…marketing departments are fighting a steeper uphill battle with a lower average of marketing dollars to deploy than ever before.
Is a KAIROS Campaign Right For You?
KAIROS marketing campaigns deliver the right message to the right person at the right time using the right channel. Find out what we can do for you today.
Sponsored content is 22x more engaging than display ads. Today’s buyers are looking to self-educate and your marketing material needs to enable them to do that on their own time.
Webinars are a great way to build relationships with healthcare professionals. Utilize key opinion leaders and loyal clients to tell your story while also giving attendees free rewarding insights without the pressure of a sales meeting looming over the conversation.
MedTech Marketing and Sales professionals are turning to ABM to generate better leads and improve departmental alignment. Attack problem’s like expanding buyer’s groups and customer journeys, misaligned MQL and SQL definitions and weak prospect insights with account based marketing campaigns.