Marketing Strategies, Audience Analysis, and Industry Research for B2B MedTech Professionals
From changing buyer behavior, altered sales cycles, lack of tradeshows and dwindling pipelines…marketing departments are fighting a steeper uphill battle with a lower average of marketing dollars to deploy than ever before.
HCPs time has always been hard to earn and they often view software upgrades as “nice to have” rather than “must have.” How do you cut to the heart of the matter and prove your solution improves patient outcomes while also driving ROI?
How To Overcome The Doom & Gloom Surrounding 3rd Party Cookies You’ve likely heard the doom and gloom about the death of the third-party cookie and the end of cross-app behavior tracking. It’s true - some things will change - but with change comes opportunity. The...
Sponsored content is 22x more engaging than display ads. Today’s buyers are looking to self-educate and your marketing material needs to enable them to do that on their own time.
Is a KAIROS Campaign Right For You?
KAIROS marketing campaigns deliver the right message to the right person at the right time using the right channel. Find out what we can do for you today.
Segmenting client lists and customizing content for your ideal prospects is a MUST DO for every email marketer looking to build relationships with healthcare professionals today. Here is a list of easy actions you can take to get more out of email campaigns.
Bad data breaks sales forecasts and undermines your plans for growth. Sales reps spend time chasing out-of-date contacts. Your time is wasted and your deals aren’t closed. Here is how you can address bad data and start winning more business with accurate & actionable data.
Business as Usual Is Canceled. Your Marketing Plans Don’t Have to Be.If you didn’t get the memo, handshakes are likely over. Dr. Anthony Fauci, the nation’s guru on all things COVID-19, believes shaking hands won’t fly in a post-Pandemic world, where concerns about...