Leveraging ABM at MedTech Companies Despite all the technology in today’s world, building a relationship with healthcare professionals is tougher than ever. Content consumption habits change and marketing platforms rise and fall. Value committees extend your sales...
Have you attended a webinar in the last 3 months? What stood out about it? Was it a thinly veiled hard sell or did you get “free” value out of it? Social Media Today reports that 77% of B2B marketers use webinars in their marketing mix and 73% of B2B buyers consumed a...
