WHY HEALTHCARE SALES PROFESSIONALS TRUST ACCOUNT BASED MARKETING STRATEGIES OVER TRADITIONAL MARKETING As 2021 unfolds, running efficient marketing campaigns has never been more crucial. 2020 distorted financial projections and changed day to day operations for nearly...
Business as Usual Is Canceled. Your Marketing Plans Don’t Have to Be. If you didn’t get the memo, handshakes are likely over. Dr. Anthony Fauci, the nation’s guru on all things COVID-19, believes shaking hands won’t fly in a post-Pandemic world, where concerns about...
The Data Metamorphosis: One Publisher’s Product Transition from Content to Data Wellspring Here’s how MEDQOR transformed from a traditional B2B publisher into a data-driven media company. by Dan Barker Programmatic media buying has been stealing the lunch of...
