Business as Usual Is Canceled.
Your Marketing Plans Don’t Have to Be.
There’s no doubt that the coronavirus has turned “business as usual” on its head, transforming how people work and connect. Concerns surrounding COVID-19 have also canceled industry tradeshows, forcing companies to rethink their marketing efforts.
And even when industry tradeshows are reinstituted and exhibit halls reopen their doors, attendance may be low, many experts fear. After all, why would people risk the possibility of becoming infected by COVID-19 or another ailment when they can obtain the same information from the safety of their homes? Hence, digital marketing—and, more specifically, account-based marketing (ABM), has never been more relevant.
ABM is more than just a buzzword in digital marketing—it’s a strategic way to reach consumers at the individual level. With ABM, experts say, marketers can direct the right message to the right audience at the right time. No longer do companies need to cast a wide net and see who they catch. Instead, they need to cast a narrow net using the highest-quality bait. Here are three ways to hone your message in today’s climate:
Fish Where the Fish Are
Steal Market Share When Your Competitors Hit Pause
Minimize Your Ad Spend and Maximize Your ROI with ABM
Meet ABM: Your new digital handshake.